Direct mail processing5/3/2023 Smarter complex mail processingĬonsider all the different types of mail your organization sends to customers. Automated inserting systems from BlueCrest can provide both, offering three major benefits to your mail operations: 1. "Plus, the time to reprocess is significant." Ultimately, businesses need to strike the right balance between speed and accuracy in order to optimize productivity and operational excellence. "We know many situations where systems may process at a great speed, but in the end the actual yield, or pieces processed accurately, is far less than the cost of labor and material," Hansen explained. That’s because certain high-speed systems lack robust tracking and precision material handling, which actually exacerbates the issue of detecting a breach. ![]() "That impacts overall operational efficiency and performance, which means money out of your pocket." This risk is even present in mail centers that use high-speed inserting solutions. "When mailing errors occur, it takes time, material and manpower to reconcile and reprocess those mailpieces," explained Hansen. Hansen, segment marketing manager at BlueCrest. No prospect would likely give a second thought to an inaccurately addressed mailer, and no customer appreciates feeling like "just another number." Worse still, if a private financial or healthcare statement were to find its way to the wrong recipient, your business could be violating a number of privacy and security regulations and incurring heavy penalties.Īn often overlooked consequence of inaccurate mail processing is the cost to reconcile those mailpieces, according to Lynda L. Consider this: What good is a fast mail center if it isn’t also accurate? Each envelope your business sends needs to reach its intended recipient, and if the person at the end of the line receives the wrong mail, you could face customer, compliance and operational risks.įor example, what would happen if an existing customer were to receive an upsell offer with someone else’s name on it? You could chalk that up as both a lost business opportunity and a potentially damaged relationship. ![]() To ensure contractual SLAs are being met and exceeded, the speed of processing is an important factor for businesses that send a high volume of transactional and bulk marketing mail every day.
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